The shared database of information is available to all relevant departments within the company. Field staff have the ability to manage appointments or prepare customer visit reports and action plans on a laptop or smartphone while travelling. When on site with a customer, they can use the customer history, new order or sales figures data to work even faster, more flexibly and more efficiently.

Since office staff always have access to the same information as the colleagues in the field, they can respond immediately to customer requests, for instance. In addition, transparency of the information provides an ideal basis for comprehensive monitoring and analysis of markets, products and customers, making it possible to cultivate customer relationships and improve processes within the company.